K G Suresh, Director General of Indian Institute of Mass Communication (IIM-C), among other things talks about change in perception towards corruption in our society, and how corruption was stigmatized in our lives.Illustrating this he says "...corruption has permeated the society and the sadder part is not about the increase in corruption but the acceptability of the corruption."

He further narrates that markets have evolved from a producer market to a buyers market due to an increase in consumerism.