Submission #21

Submission information
Submitted by neeraj
22 March 2016 - 5:51pm
The Cement Story

Draconian controls on the cement industry were first clamped during the Second World War, across distribution channels, purchase prices and quotas for open market sales. It was amusing, even tragic, to see the amount of tinkering that the government did to 'balance' social objectives with economic growth...

In 1956, the State Trading Corporation was given the distribution monopoly. It was the sole importer. Purchase prices, based on plant age, technology and incentives for capacity addition, were of three kinds in 1958, made uniform in 1969, and were three-tier once again in 1979. But freight equalisation meant prices were the same across the country.

Distribution controls were partially lifted in 1966, re-imposed the following year, but again lifted partially in 1982, when quotas were introduced. Old mills could now sell a third in the open market, sick units half of their production and new units more than that.

For 40 long, crucifying years, it was a saga of a price snitch here, a distribution ban there, a partial relaxation followed by an equally whimsical roll-back, an astonishing pantomime of controls, controls and more controls. But mercifully, the government, which had choked on its micro management, began to understand how a tiny amount of decontrol had loosened the noose around its neck.

It was Tuesday, the 28th of February 1989, the customary Union Budget day... The finance minister was SB Chavan. He acknowledged the strides made in cement production since partial decontrol in 1982. Production had doubled to 43.5 million tonnes. Only a fifth of the production was impounded by the government at less than market rates. Imports had stopped four years before. The country was exporting cement. Chavan announced decontrol of the industry from the very next day, along with another commodity, aluminum in which the country had achieved self-sufficiency with the expansion of the state-owned company, Nalco...

In the Bombay Stock Exchange, the price of cement company ACC's shares rose to Rs 320 on the news, but fell to Rs 296 by close of trade, and further to Rs 282 at night on fresh offerings (the stocks exchanges followed a different rhythm then)...

To complete the story, ever since that fateful day in 1989 when cement was decontrolled, production has grown four times to 180 million tonnes. Though there are a large number of players, seventy percent of production is with a dozen companies. Several foreign giants have invested in India – for instance, Ambuja, which had a tenth share of the market, was acquired by Holcim, a Swiss group.

The competition watchdog has slapped some of India’s leading cement producers with a fine of more than one billion dollars to punish collusive behavior. Cement can be imported duty free. So collusion should not result in price gouging of consumers, though difficulty in getting railway rakes can create pockets where consumers are over-charged.

Today, India's cement industry has become the second largest producer and exporter in the world. Just imagine if the industry had been decontrolled and properly regulated since the 1950s.

(Raghav Bahl is the Founder of 'The Quint'. This story has been taken from "India's paranoid economic history: The cement story" published on

Raghav Bahl

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